Kamis, 31 Maret 2011

Download PDF Behavioral Neuroscience

Download PDF Behavioral Neuroscience

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Behavioral Neuroscience

Behavioral Neuroscience


Behavioral Neuroscience


Download PDF Behavioral Neuroscience

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Behavioral Neuroscience

About the Author

S. Marc Breedlove, the Barnett Rosenberg Professor of Neuroscience at Michigan State University, has written over 130 scientific articles investigating the role of hormones in shaping the developing and adult nervous system, publishing in journals including Science, Nature, Nature Neuroscience, and the Proceedings of the National Academy of Science. He is also passionate about teaching--in the classroom, and in the greater community through interviews with the Washington Post, Los Angeles Times, New York Times, and Newsweek, as well as broadcast programs such as All Things Considered, Good Morning America, and Sixty Minutes. He has active grant support from the National Institute of Neurological Disorders and Stroke and the National Institute of Mental Health. Dr. Breedlove is a Fellow of the American Association for the Advancement of Science and the Association for Psychological Science.Neil V. Watson and the members of his lab at Simon Fraser University in Vancouver, Canada study sex-related aspects of the structure and function of the nervous system, with ongoing grant support from the Natural Sciences and Engineering Research Council of Canada. His research, which spans from the effects of hormones and pollutants on the structure of the nervous system to the relationships among social factors, cognition, and steroids in humans, has appeared in a variety of journals, including the Journal of Neuroscience, the Proceedings of the National Academy of Science, and Brain Research. Dr. Watson received his undergraduate and master's degrees from the University of Western Ontario and his Ph.D. from the University of British Columbia. Following a postdoctoral fellowship at the University of California, Berkeley, he joined the faculty at SFU in 1996 where he is now Professor of Behavioral Neuroscience and Chair of Psychology. He teaches biological psychology to hundreds of undergraduate and graduate students each year.

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Product details

Loose Leaf: 643 pages

Publisher: Sinauer Associates is an imprint of Oxford University Press; 8 edition (September 13, 2016)

Language: English

ISBN-10: 1605356425

ISBN-13: 978-1605356426

Product Dimensions:

10.9 x 0.8 x 8.9 inches

Shipping Weight: 3.8 pounds (View shipping rates and policies)

Average Customer Review:

2.7 out of 5 stars

5 customer reviews

Amazon Best Sellers Rank:

#472,154 in Books (See Top 100 in Books)

Very disappointed that it arrived as a loose leaf book when the description said it was a paperback book. The description should say it is a loose leaf book and not paperback. Students despise loose leaf books because the book is heavy and the pages are too thin and rip out of the binder they now have to purchase to house this so-called book. Paid a lot of money for a brand new book only to receive a stack of shrink wrapped paper.

Product says "paperback" but is actually just loose paper that has been triple-hole-punched. This product is too expensive to not come bound.

The book should be paperback but what I received was loose-leaf. Very disappointed

One of the best book. The concepts are very clearly explained.

I expected to get a paperback! Very disappointed.

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Jumat, 11 Maret 2011

Get Free Ebook UX for Beginners: A Crash Course in 100 Short Lessons

Get Free Ebook UX for Beginners: A Crash Course in 100 Short Lessons

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UX for Beginners: A Crash Course in 100 Short Lessons

UX for Beginners: A Crash Course in 100 Short Lessons


UX for Beginners: A Crash Course in 100 Short Lessons


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UX for Beginners: A Crash Course in 100 Short Lessons

About the Author

Joel Marsh (@JoelMarsh) has been a professional designer for more than a decade. His work for disruptive startups and famous global brands like Absolute Vodka, Samsung, and McDonald’s, has affected more than half-a-billion people. He can also play drums pretty well, but that’s not very relevant for this book.

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Product details

Paperback: 256 pages

Publisher: O'Reilly Media; 1 edition (January 1, 2016)

Language: English

ISBN-10: 1491912685

ISBN-13: 978-1491912683

Product Dimensions:

9 x 0.5 x 7.2 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

24 customer reviews

Amazon Best Sellers Rank:

#58,779 in Books (See Top 100 in Books)

Mr. Marsh has assembled a collection of small, bite-size lessons, or chapters, that will take you from neophyte to competent in just a few days. The format is concise and layout contains lots of white space and some accent illustrations that make the pages inviting. Marsh discusses audience behavior and the use of colors, images, forms, buttons, etc. to motivate and engage a user. Some lessons are intuitive, like his "axis of interaction, that basically states that there is an invisible line that the eyes follow and should be utilized when positioning content. Marsh discusses 14 motivations (Love, protection, justice, homeostasis, and more) and how to utilize these within UX. Overall, this is a great book. And the layout is what you would expect from a UX teacher. Very informative if you have little to no experience with UX.

It is perfect to understand MANY concepts, I am not a designer but in my job I am in charge of front-end development, this book is quite good for someone who wants to hae a bit of an open mind about UX concepts, it will not teach you how to create a perfect user experience, but it will give you a lot of ideas on what you are missing, think of it as the checklist you need to TRY to cover when creating an application.Remember:There is no such thing as the PERFECT UX, UX is not a recipe, UX is a process of invention and reinvention, This book helped me realize that.

Purchased it for school, it was interesting and opened my eyes and mind to how the littlest things in design can make a difference in design, but we all know a good looking website looks trustworthy and will take your money.

Literally such a fun and educational book. I learned a lot about the basics while laughing at his funny jokes, metaphors and sarcastic comments. It was relatable and easy to digest. Thanks to it I'm now taking an intensive course on UX Design and hoping to get a Masters too.I would definitely recommend it anyone who's curious about UX Design.

What I like about this book is that it focuses on understanding consumer psychology. It is not about how to design screens or interfaces like many other books are. The book will help you develop the skills through a thinking process instead of helping you learn tools through instruction and examples.Great UX delivery is a GIANT combination of listening to issues, keen observation of good (so you can incorporate into your own) and bad (so you can avoid/address in yours) design, being able to look at things from a user's perspective (both conscious and subconscious), an investigation into the fundamental causes of underlying problems, a deep understanding of consumer psychology, and a desire to put these together in an elegantly simple package that takes care of problems, expectations, and needs.Via the 5 main ingredients of UX, the book gets you started on the best foot and goes deeper into designing with user intuition, attention, behavior, interaction, consistency, and persuasion in mind.

Nice book, good humor and easy to understand.

Well written and insightful

Every designer must to read.Easy and interesting.Especially useful to read it to web designers . (must must must must )

I really like non formal and funny style of this book. It makes learning ux pleasurable and fun. Good content as well, and straight to the point.

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Jumat, 04 Maret 2011

Ebook Free Netter's Cardiology, 2e (Netter Clinical Science)From Brand: Saunders

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Netter's Cardiology, 2e (Netter Clinical Science)From Brand: Saunders

Netter's Cardiology, 2e (Netter Clinical Science)From Brand: Saunders


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  • Amazon Sales Rank: #219648 in Books
  • Brand: Brand: Saunders
  • Published on: 2010-08-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.10" w x 8.70" l, 4.20 pounds
  • Binding: Hardcover
  • 672 pages
Features
  • Used Book in Good Condition

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Selasa, 01 Maret 2011

PDF Ebook Ingredient Branding: Making the Invisible Visible By Philip Kotler, Waldemar PfoertschBy P., (Author), Pfoertsch,W., (Author) Kotler

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Ingredient Branding: Making the Invisible Visible By Philip Kotler, Waldemar PfoertschBy P.,  (Author), Pfoertsch,W., (Author) Kotler

  • Published on: 2010
  • Binding: Hardcover

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